Moxie is defined as a force of character, determination, or nerve. As the first bottled carbonated soft drink made in America, Moxie’s distinctively different flavor has helped people live their life with Moxie for over 130 years. If you’ve got Moxie, you’ve got taste! This isn’t your traditional cola. Whether it’s something that you (and your grandparents…and their grandparents) grew up with, or you’ve never been lucky enough to come across it, you’re in for a treat. Moxie has the distinction of being described as both a “great tasting soda” and “an acquired taste.” However you describe it, one thing is for sure, it takes a special kind of Moxie to try it for the first time…and to love it forever. Live your life with Moxie, buy some. Diet Moxie is everything you love about Original Moxie, but with none of those pesky calories.